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New cities launched in Upland

Last week during its annual Genesis Week conference in Las Vegas, Upland announced that it’ll add Las Vegas and Rio de Janeiro as its 2 new cities into its growing collection of cities. Players now can buy virtual real estate in these new locations in this dynamic and exciting property trading game.

Available on the web, iOS and Android, Upland is a metaverse based on our own world, with a twist. Uplanders can buy, sell and trade properties based on real-world properties, develop them, create new structures and even make new businesses that provide products or services. Upland is backed up by the EOS blockchain, thus each property in the Upland platform is a unique digital item; there will never be two of the same property and no single one will ever be owned by more than one player.

Las Vegas opened on stage during a live, in-person event at the Sahara Hotel, located on the world famous Las Vegas Strip. Uplanders there could experience a real-life competition where they can buy, sell and trade virtual assets based on real-world addresses in the entertainment-centered resort city, which they recently had the opportunity to see in person.

Rio de Janeiro is the first international city to be officially launched in the Uplands; previously added cities have only been located in the United States borders. In addition to adding a new and fresh team of developers to this metaverse-curious country, the second most populous city in Brazil is the beginning of an international expansion into mapped virtual properties to their real-world counterparts, and new partnerships in Brazil and the world beyond.

Rio de Janeiro and Las Vegas join 18 other cities that have more than 230,000 Virtual landlords operating & conducting business from around the world, enjoying the metaverse of Upland. More than three million NFTs have been bought by players, and properties of famous places such as Los Angeles, San Francisco, the Bronx, Chicago, New Orleans and Manhattan have been sold since the beginning of this year due to high demand and appeal for the virtual plots of land.

Cars rev up their engines in Upland

In addition to the launch of 2 new cities, Upland also premiered its most anticipated feature to date: Cars, which offer many types of vehicle non-fungible tokens (NFTs) to unlock new & exciting possibilities for players. Uplanders can monetize a wide variety of cars as an asset, or a service and enjoy a myriad of engaging experiences.

The introduction of Car NFTs has brought in a new economy on top of the existing one, where players can buy, collect, trade, sell and even manufacture a plethora of different types of automobiles. With a variety of cars and trucks arriving in Upland, the community will drive and benefit from the Web3 economy through an assortment of business and fun activities. This will include entrepreneurial activities such as car manufacturing, offering and transporting cargo, , providing rideshares, operating showrooms. Other ways of earning will be around competitions such as participating in car racing through the many diverse and open towns of the Upland, training drivers and modifying cars.

The launches of both the two world famous cities and the new Car NFT ecosystem are supported by the platform’s meteoric growth, which has increased registered users by 546% on a year-on-year basis. The exponential increase in the player base has also laid the foundation for further developments that will advance Upland’s vision of rebuilding the world. As this metaverse experience grows and evolves over time with more cities and new thrilling features, we all look forward to seeing what Upland will have in store in the future!