In practice, NFT use is increasing. Large companies appear to be the forerunners in making audacious actions.

Coachella, Super Bowl, Adidas, Dolce & Gabbana, and MAC are just a few of the numerous instances of brands and businesses that strategically employed NFTs to increase campaign outcomes and provide customers a distinctive and diverse experience.

In this article, we’ll explore more of these examples, and show you how brands have been using NFTs. What’s the insight?

Let’s explore how NFT has been used by brands as part of their marketing and branding strategy!

Table of Contents

Coachella Music & Arts Festival, the NFT Blooming Flower

If you love attending concerts and have a passion for music, you’ve definitely noticed that the Coachella Valley Music and Arts Festival generated a lot of buzz in April. This festival is well-known for having a long run—two full weekends—and for including a huge range of international performers.

In an intriguing move this year, the festival gave all paying attendees an NFT digital picture of a flower that blossomed on the two festival Fridays.

Other technologies, like as the metaverse and cashless payment, were also introduced at Coachella 2022 to combine real-world experiences with virtual advertising. Coachella provided a wonderful illustration of engagement marketing in the post-pandemic period by doing this.

Ticket NFTs

Some businesses wanted to bring the love of physical item collectors to the realm of NFTs after realizing how drawn their customers were to collections from their brands.

Some firms have already made the decision to offer their tickets in a wholly digital format so that they can provide their customers the experience of collecting tickets. This is the case with the NFL team, which chose to create collectable NFTs out of tickets to its greatest yearly event, the Super Bowl.

Other examples include the Brazilian soccer team Vasco da Gama and the AMC theater chain. Vasco da Gama, a Brazilian soccer team, recently teamed up with Block4, a firm in Brazil that specializes in making NFT memorabilia, to provide NFT tickets for the team’s supporters. In the world of entertainment, the AMC theater company gave away 86,000 NFTs to moviegoers who purchased tickets to see Spider-Man: No Way Home.

Brands and customers gain protection against the sale of counterfeit goods by using NFT and blockchain technology for tickets. By using blockchain, a special code that is issued for each ticket can be readily confirmed by the event’s organizers and even made to be non-transferable and locked for resale. This establishes the validity of the ticket and confirms that it is being sold by an authorized organizer, avoiding ticket fraud and ensuring ticket tracking.

Digital merchandise NFTs

Decentraland, a virtual platform, hosted its debut fashion show in March of last year, ushering in a fully virtual and immersive Fashion Week. At the metaverse fashion week, brands including Dolce & Gabbana, Paco Rabanne, Tommy Hilfiger, and Forever 21 walked the catwalk. The platform increased fan involvement and set new standards for fashion displays and public relations strategies. The event was clearly a success as several NFTs of clothes and accessories from the firms represented in the showcases were sold out.

Exclusive right NFTs

In order to provide its consumers distinctive experiences, the Californian winemaker Robert Mondavi chose to develop the first wine label marketed via NFT in the globe. Only a small number of 1996 bottles can be tracked using blockchain technology and are collectable. Each NFT bottle of wine cost $3,500 and came with a key to unlock a bottle redemption, generating a total profit of $6.9 million.

Fundraising via NFTs

The way MAC Cosmetics raises money for the social movements it supports has evolved. To generate money for groups working to combat HIV/AIDS, they will offer collector NFTs.

Nonprofits as well as brands are given new chances via NFTs. The sale of 1,000 NFTs was established by the United Nations Children’s Fund (Unicef) to raise money for the promotion of internet access for kids in schools all around the globe. Hope for Haiti and FXG announced the beginning of NFTs to collect money for Haiti earthquake victims.

Overall, tactics come after strategy. Large corporations appear to be experimenting with NFTs to engage their consumers. The result demonstrates NFT’s obvious ability to excite audiences and raise brand identification.